ABLES Franchisee Program

Why Franchising?

The ABLES Franchisee Program is based upon a powerful business concept - Business format franchising. According to John Naisbitt, author of Megatrends 2000, franchising is "the single most successful business concept ever."

Internationally, the power of franchising is well known. In the US, about 55% of all retail and service sales are through franchises. (Source: The Franchise Hand book, 2000). Today, India is also witnessing the power of franchising, especially in the Education and training industry.

Thus, franchising helps extend the well-established brands in a particular region to other regions by synergistically exploiting the talents and the investment capabilities of other franchisees. It promises faster growth, rapid chances for business advancement and minimum chances for failure as the product / service / brand is already proven, even if in some other market.

Theoretical Info: Basic Definitions

According to the International Franchise Association (the IFA) of America: "A franchise operation is a contractual relationship between the franchiser and franchisee in which the franchiser offers or is obligated to maintain a continuing interest in the business of the franchisee in such areas as know how and training; wherein the franchisee operates under a common trade name, format and/or procedure owned or controlled by the franchiser, and in which the franchisee has or will make a substantial capital investment in his business from his own resources." The word 'franchise' is derived from the French verb 'franchir' and the more modern verb 'affranchir', both meaning to free (used in this context to express freedom from servitude or restraint.)

Contrary to popular belief, franchising is not an American invention - it first emerged in Britain during the Middle Ages when certain high church officials would pay a lump sum to the Government and would agree to provide continuing personal support and services in return' for the right (i.e. the franchise) to collect local taxes.

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